iNFORMATiVE ADVERTiSiNG

Client: Episcopal New Church Center
Agency: The Richards Group

Pitching an ad for a church must be a pretty hard thing to sell. Especially since their is no real product, service or any kind of monetary transaction involved. Working with informative advertising is all about moving people to action.

In this brilliant ad, the agency succeeds in addressing the brief, who's main focus was targeting young adults who had lost interest in their religion or felt the church was too sectarian.

Client: La Ligue Contre le Cancer
Agency: Unknown

Here is another powerful example of informative advertising. This ad conceived for a French organization against tobacco demonstrates how image and text complement one another by suggesting a cigarette autopsy and labeling the toxic substances found inside. Copy reads: Autopsy of a murderer